Exclusively for Makeup Lovers.

A beauty content platform where you can share, explore, and interact with curated, personalized makeup content.

Don’t take our word for it


London, UK

A fantastic app I’m obsessed with. It’s such a fun, informative, and useful app where you can discover so many different tutorials featuring gurus who share my skin tone and other facial figures. I would definitely give 5 out of 5!

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Manchester, UK

This has been a literal life changer for me. I’m a black woman and had hard time finding a perfect foundation shade, but this app made it so much easier for me! It is the best beauty app I’ve ever come across. I love it so much!

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San Francisco, CA

I love this app! I enjoyed learning how to do all these makeup and discovering new products and gurus that are tailored to my skin tone! It’s super easy to use and to search videos.

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Used and trusted by
a community of Makeup lovers

Sefy Matrix (updated 15.09.22)

App downloads
Average engagement
Week1 retention
No. of watched vidoes per user

It's all about YOU ✨

No need to sift through crazy amount of un-personalized beauty tutorials!

From your facial features like skin tone, hair color, skin profile, and eye shape to your desired makeup end looks, Sefy provides you with A LOT of filter options for a personalized experience.

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Tailored contents by your own skin tone colour

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Makeup interests

You can select the bunch of makeup interest that you'd like to watch

Virtual Try-on💄

Have you ever wondered how you would look in the makeup look your fave guru is demonstrating in a video?

Sefy uses the most advanced GAN (Generative Adversarial Network🤖) algorithms to create the most-realistic-ever virtual makeup looks.

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Upload your bare face

Now you don't need to go to the offline store to test colour

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Check your look&feel

By one-click, you can be whoever you want to be

Exclusively for Makeup Lovers.